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Resume

PROFESSIONAL EXPERIENCE

SENIOR COPYWRITER

Evite / Glendale, CA / July 2021 – Present  

  • Concept, write, proof, implement, and manage copy for marketing, UX/UI, editorial content, and SEO, including marketing and transactional emails, blog posts, push notifications, paid media, promotions, social, on-page SEO, invitations, greeting cards, and PR content

  • Support content strategy reaching 120M+ users, with company profits from 2022 through 2023 exceeding first 10 years of business combined

  • Increased email marketing subscribers by 1M

  • Coordinated updates for 200+ product gallery pages to improve SEO; reduced bounce rates for product gallery pages by 25%+ and increased sessions by 38.14%; boosted event creations with invitation purchases by 85.57%

  • Developed content for Instagram and Facebook, increasing Instagram following by 167% and driving 20% month-over-month increase in Facebook sessions

  • Updated UX/UI content on site and 125+ transactional emails to improve user experiences and increase guest RSVPs, host event creations, and free-to-paid conversions, supporting Premium sales and boosting open rates and customer engagement

  • Write and publish up to 20 blog posts per month, increasing blog sessions by 368% and boosting YoY event creations by 113% and improving YoY bounce rate by 98%; proposed top-performing party trends blog series

  • Edit PR articles on behalf of C-suite executives, appearing in publications such as Axios and The Business Journals

  • Created and merchandised 45 Amazon shops for editorial content to provide shoppers with complete visualization of party items, establishing company authority

  • Transitioned blogs from Wordpress to Webflow, reviewing 200+ blog posts to determine content to migrate; improved SEO and content visibility

  • Reviewed 4K+ invitations with Art Director, identifying which templates to keep and retire

  • Crafted copywriter onboarding guide used by up to 10 employees

  • Managed copywriter, intern, 2 contract writers, and numerous freelancers; provided training

  • Assumed responsibility for range of new tasks, such as increasing blog content, ghostwriting, managing marketing calendars, pulling data for PR and content opportunities, and planning PR and company events

  • Leverage SEMrush, AI, and market research to identify SEO and editorial opportunities

 

FLEX MARKETING COPYWRITER / September 2020 – July 2021

MARKETING COPYWRITER / February 2018 – June 2020

Nordstrom / Los Angeles, CA 

  • Created and proofed marketing copy for Nordstrom’s off-price division, including copy for site placements, emails, push notifications, paid media, seasonal campaigns, and promotions; ensured cohesive messaging and styling in coordination with other creative teams

  • Coordinated with the Creative Social Media team to concept creative ideas and write copy for Instagram, Facebook and Pinterest; worked with Customer Retention and Customer Care teams to create transactional and non-marketing emails

  • Assisted with Nordstromrack.com transition to new CMS, including overhauling and rewriting footer copy such as FAQs and updating UX copy, contributing to cost savings and saving time on reporting processes and brand campaigns

  • Became sole copywriter on team of 5 responsible for writing across every platform and placement within the off-price business

  • Collaborated with brand team to write custom landing pages for range of top brands, including Burberry, kate spade new york, UGG®, BOSS, Dyson, and Marc Jacobs, to support flash sales across HauteLook and Nordstromrack.com driving millions in sales

  • Crafted copy guidebook and document organization for digital copywriting team of 3

  • Developed first SEO copy blocks and added SEO elements to seasonal campaigns, implementing new standard

  • Pitched “Rack Friday” tagline for company’s annual Black Friday sale used to date

  • Styled outfits and wrote copy for monthly pages to promote Nordstrom Rack’s in-house brands

  • Concepted and wrote highest performing Instagram post during tenure

  • Won peer-nominated “Rack Star” award for contributions to social team and peer-nominated “High Five” award for positive contributions to team culture

 

COPYWRITER SPECIALIST

Nordstromrack.com | HauteLook / Culver City, CA / May 2016 – January 2018  

  • Wrote SEO product copy and proofed events; created 90 – 130+ SEO-based bullet point descriptions and capture sentences and proofed events on a daily basis for select divisions, including women’s clothing, handbags, shoes, home goods, and kids’ clothing

  • Maintained status at one of top 3 writers for product copy output

  • Proofed and edited owned product events, including assessing high-risk terms and possible shipping restrictions

  • Coordinated with stylists, shoot managers, and samples teams to ensure access to samples and maintained running tab of owned events for communication, accelerating workflows

  • Created and updated guides for product copy team of 30 employees, including comprehensive research on market trends and fabric details; enhanced copywriting consistency

  • Served as sole copywriter performing daily assessments of HauteLook and Nordstromrack.com to ensure legal and trademark compliance for high-risk terms and products

  • Trained new and existing copywriter specialists on new verticals and delegated event workload to boost productivity

 

FREELANCE COPYWRITER / EDITOR

Various Clients / Los Angeles, CA / 2016 – Present 

  • Provide copy editing services, brand identity verbiage, SEO product descriptions, and PR materials for clients across various industries

  • Wrote product descriptions, brand identity, FAQs, and social media posts for J Ferro Basses, an e-commerce business specializing in bass guitars

  • Craft press releases, one-sheets, and introduction emails for independent musicians and bands

  • Developed 2 – 5 SEO product descriptions for 150 philatelic subjects for the Colonial Stamp Company, assisting with company’s first online sales venture

  • Edited guides for bullet journal specializing in thyroid health

 

COPYWRITER / WEB CONTENT ASSISTANT

Pin Up Girl, Inc. / Pasadena, CA / September 2013 – January 2016  

  • Wrote and proofed marketing, social, and product copy; planned and scheduled product launches, marketing emails, and Facebook posts for 900K+ followers

  • Assisted with web content management tasks, including SKU and landing page creation, wholesale site pre-order set-up, email deployment, site merchandising, product launches, and more

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EDUCATION  

BACHELOR OF SCIENCE IN COMMUNICATIONS

Concentration: Marketing Communications

Minors: Journalism, History, and Philosophy

Emerson College

Boston, MA

 

Magna cum laude

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AREAS OF EXPERTISE

Blogging, branded content, content writing, copywriting, editing, editorial calendar management, email marketing, ghostwriting, paid advertising, proofreading, public relations, search engine optimization (SEO), social media marketing, team management, UX/UI writing, website merchandising

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TECHNICAL SKILLS   

Adobe Illustrator, Adobe Photoshop, Awin Affiliate, Basecamp, CSTOOL, Facebook, Figma, FileMaker Pro, Google Analytics, Gusto, HeyOrca, Basic HTML, Instagram, Jira, Magento (Adobe Commerce), Microsoft Office, Pinterest, SEMrush, Slack, Sprout Social, SurveyMonkey, Tableau, Twitter (X), Webflow, Workfront

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